Interview by jaimelesstartups.fr
DESCRIPTION OF COINSTANCY
What do you offer?
Coinstancy is a stablecoin savings platform that provides simple and secure returns through fully on-chain strategies. We offer two products: stablecoin savings and crypto investment baskets, both with fixed yields displayed directly in the app.
What need do you address?
We answer the need for stable returns on stablecoins without technical complexity. We also address the lack of accessible high-performance savings solutions in regions such as Polynesia and Africa.
What technologies do you use?
We use only fully on-chain strategies, regulated stablecoins, and a transparent architecture that displays performance and coverage in real time.
THE STORY OF COINSTANCY
How did you come up with the idea?
The idea came from noticing that access to crypto yields is too complicated and that centralized platforms have damaged user trust. We wanted to create a solution that combines real performance and total simplicity.
What convinced you to launch this startup?
The demand exists, but users cannot find a trustworthy and accessible tool. Seeing so many savers blocked by complexity made launching the project obvious.
How long have you been working on this project?
We’ve been working on it for three years, with over 190k€ invested by the founding team.
THE BUSINESS MODEL
Who is your target audience?
Beginners, traditional savers, and underbanked populations in emerging regions. This audience needs a solution that is simple, reliable, and accessible.
How will you reach your customers?
Through ongoing education, a Learn & Earn system that drives strong organic acquisition, and local partnerships such as MiniPay in Africa. The goal is to build trust before conversion.
Coinstancy turns your money into steady income through stable savings, thematic crypto investing, and optimized placements designed to grow returns.
How do you make money?
We earn revenue through a margin integrated into the yield, and performance fees depending on the product. The model is fully scalable since revenue grows with assets under management.
COMPETITIVE ADVANTAGE
Who are your main competitors?
Platforms offering yield products such as Binance Earn, Nexo, and SwissBorg, as well as apps offering stablecoin returns.
What is your advantage over competitors?
We combine full deposit coverage, verifiable on-chain strategies, and an experience designed for people who know nothing about crypto. Most technical players ignore this segment.
How do you stand out?
We bring DeFi-level performance with mass-market simplicity and total transparency. No intermediaries, no opacity, and a regulatory framework that allows stablecoin yields where Europe restricts them.
THE FUTURE
What are the plans for your startup?
Our goal is to become the leading simple crypto savings platform in emerging markets, then expand internationally. The roadmap is already active, from local deployment to African expansion.
What do you need?
We need funding to scale in Polynesia and Africa, strengthen the product with new modules (staking, custom baskets), and accelerate acquisition.
Where do you see your startup in one year?
We aim for several thousand active users, a multiplied AUM, and a strong presence in Polynesia and multiple African markets through already established integrations.